My game publishing experience on Google Play (3) -- The Partnership

    As I've mentioned in Introduction, our studio, DumDumApps, have decided to push our game RocketER to more exposure by cooperating with some distributors. The distributors we're working with is not enormous publishers like Chilingo. (According to our contract, we cannot reveal our partnership publicly so I'm not going to mention much about them, but I guess if you're really interested, it's Ok to ask me via mail.) Rather, the relation between our partner and us is simple:

    We design the game and they'll promote them. Since we are making free games, we'll use the ad network they provides and split our revenues according to our agreement.

    The percentage we share is approximately 50%, which is the average figure all companies asking for cooperation have offered. (Note that the exact percentage we're having in our contract may be different.) That's quite some amount for pure marketing but we decided to accept the deal since we're currently students and are just planning to know the market rather than really make some money. Exposure is what we really cares.

    I'm going to briefly go through the process we've been through in this post.

2012/09/30:
    First commercial-free app is published in Google Play
2013/06/09:
    An invitation of cooperation is sent from some marketing team asking to buy our code with $500~$1000
2013/06/17:
    The same team offered another proposal: cooperating and splitting revenue.
2013/06/25
    We replied to the team, but no further communication since then.
2013/08/28
    Another team has again suggested cooperation.
2013/08/31
    Frequently conf-call via Skype this week discussing cooperation details.
2013/09/06
    Started integration of ad network SDK & preparing documents.
2013/09/18
    Finished merging their SDK in our apk and signed Contract via Internet by scanner. Now is our turn to await for testing and translations...etc.
2013/10/17
    Received the finalized apk along with some translated slogans / app details and published it.

This is a series sharing my publishing and cooperating experience on Google Play game.
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