My game publishing experience on Google Play (4) -- First Week on Google Play

    So here's the first performance evaluation. I'll make a comparison between the first 10 days of our old game which we published an year ago (2012/9/30) and the new game (2013/10/17) :

Figure 1. Comparison of first ten days performance.

Table 1. Downloads in the first ten days.

	Day#	1	2	3	4	5	6	7	8	9	10
Old	Daily Installs	12	17	10	2	5	1	7	7	6	10
	Total Installs	12	29	40	42	47	48	55	62	68	78
New	Daily Installs	64	2749	1947	2163	2012	254	116	128	137	135
	Total Installs	64	2813	4760	6923	8935	9189	9305	9433	9570	9705

Definitions:
Daily Installs- Number of devices that had downloaded our app today.

Total Installs- Number of distinct devices that once had our app installed.

    Obviously, the difference in number of total installs is enormous. Actually our new game's download figure has surpassed our old one in merely 4 days. (The old one is on market for more than a year.)

    However, it is worth to discuss that there is some weird drop on the 6th day. The drop is so sharp that we actually have only about 1/10 downloads that day compared to the day before. My current guess is our distributor had the conclusion that our game is not performing good enough and decided to lower our exposure. Another possible reason is the target customers have already sufficiently aware of our games and thus there is no new downloads, this guess is probably wrong since the fall is just too sharp, though. Anyway, we'll just need to wait and see.

    P.S. our main downloads are currently from Iraq, Egypt, and Kuwait.

This is a series sharing my publishing and cooperating experience on Google Play game.
 Last Post: The Partnership
Next Post: App's ranking in Google Play